Greetings from your AppNexus Discovery Engineering team in San Francisco! In the spirit of AppNexians sharing, the team here is going to write a series of blog posts about technologies we’ve used to create Twixt, a brand-new application for direct media buying. (If you haven’t heard about Twixt, check out twixt.it)
Single page web apps are popular these days as they allow for the smoothest “desktop app in a browser” experience. There is less flicker between pages and “persistent UI” is truly persistent. If you’ve used Gmail, Google Maps, or listened to SoundCloud, then you’ve used a single page app, and many other big industry players treat large sections of their sites as SPAs.