How Did AppNexus Scale? CTO Mike Nolet Will Tell You

Posted on September 22, 2011 by Emily
1 Comment

AppNexus co-founder and CTO Mike Nolet will present a two-part webinar series on scalability and ad serving in October. He’ll lead interactive discussions on how AppNexus built a globally distributed infrastructure to manage 14+ billion ads/day with a deep dive into how AppNexus handles this volume, collects and aggregates event data and distributes both log and real-time data back to our customers.

In part one, Ad Serving at Scale, Mike will discuss:

  • Designing the core infrastructure for AppNexus’ global cloud platform
  • Load balancing (global/local) 300,000 QPS
  • AppNexus’ tech stack and how we manage this scale
  • No-SQL / key-value stores and building a global cookie store with over 1.5 billion keys 150,000 write requests/second

    • In part two, Data Aggregation at Scale, Mike will discuss:

  • Bringing 10TB of data a day back to a single location, 24/7/365
  • Aggregating 10TB of data a day to generate a simple single report for our clients
  • Leveraging technologies like Netezza, Hadoop, Vertica and RabbitMQ to provide top notch data products

    • Don’t miss this rare opportunity to hear one of New York’s top CTOs share his challenges, solutions, and other insights with the tech community. Questions are encouraged.

    Reserve your spot today!

    To register for Part 1: Ad Serving at Scale on Thursday, October 6th at 11am-12:30pm EST, click here.

    To register for Part 2: Data Aggregation at Scale on Wednesday, October 12th at 11am-12:30pm EST, click here.

    About Emily

    I'm on the product team at AppNexus, but as an early employee whose job continually changes as we grow, I do a melange of stuff including technical communications and our wiki.

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    1 Comment
    • Madhu Ramanna

      Hello, are these talks available online somewhere