When you’re making programmatic purchases in real time, it’s important to be able to update your preferences as fast as possible. An ad industry blog post this week by AppNexus CEO (and experienced software engineer) Brian O’Kelley talks about how AppNexus cache updates were designed to quickly push user changes into production.
“Instead of sending the whole file out to each box on every update cycle, we only push out the changes. This dramatically reduces the amount of data that we have to send out each cache cycle, and means that we can update our caches as frequently as we want to. At the moment, any change you make through AppNexus Console or the AppNexus API is live on every server in three minutes or less.”
Read more at How Real Time Is Your RTB Platform.